1. Develop technical and artistic skills, and expand intellectual and mental awareness in the field of specialisation.
2. Develop creativity and innovation, and the ability to express personal opinions through expressive designs that include and highlight the aesthetic aspects of art and design.
3. Develop students' working efficiency to meet the current and future needs of the local and regional labour market.
4. Guide students to develop sound thinking and decision-making based on valid scientific foundations to deal with all kinds of life and professional problems.
5. Develop students' creativity for excellence and raise their level of performance and proficiency at work.
6. Preserve our heritage and civilisation in light of modern technologies.
7. Use skills and modern technology to present ideas and distinctive designs that are consistent with the requirements of the local market through continuous communication with employers.
8. Keep abreast of technological and electronic developments in the field of art and design, by using modern computer programmes and technologies.
9. Undergo field training at the institutions related to this programme to prepare for the labour market.