School of Arts And Design - Department of Design and Visual Communication

Mission

Preparing creative, academically and professionally qualified talents in the fields of design and visual communication who are capable of employing creativity and contemporary technologies to serve the community and enhance visual culture, within a learning environment that fosters innovation and critical thinking.

Vision

Leadership and excellence locally and regionally in design and visual communication, serving as a source for producing highly competent designers who combine artistic creativity with strategic thinking, and who contribute to the development of the design industry and the promotion of Jordan’s visual identity globally.

Goals

Creativity and Innovation Quality and Excellence Social Responsibility Authenticity and Openness Integration of Art and Technology Professional Ethics